European Bachelors in Marketing
(Accredited Marketing program)
This is a European bachelors in Marketing offered by Geneva School of Business and Economics with FEDE. Marketing is discipline has become a core area of business administration. Changes in modes of consumption, along with technological innovation and new trends, are forcing businesses to rethink their marketing and business development strategy. The growth of online sales is also leading to new opportunities and the need for specialised staff. Employers are looking for candidates with the global vision, technical skills and business methods needed to drive forward their activities and ensure their long-term development.
Staff must be able to work with a range of stakeholders including market research staff, manufacturers, sales teams, advertisers and designers. Whatever the size of a business – be it a very small enterprise, an SME or a large corporation – it is essential to stand out from competitors and win market share by drawing on the services of proactive professionals who are able to function in a constantly changing economic and commercial environment, meeting and anticipating the needs of an ever more demanding clientele.
Job opportunities
Holders of FEDE European Bachelors degree in Marketing have access to exciting opportunities and an international professional network. The European Bachelors in Marketing trains the future professionals at FEDE institutions for the following job roles:
- Marketing and commercial manager
- Customer marketing manager
- Commercial manager
- Marketing consultant
- Assistant product manager, junior product manager
- Assistant market manager, business developer
- Product development manager
- Marketing project manager
- Customer services representative
- Aisle manager
Objectives and Skills
Students are expected to gain the following objectives and skills by completing bachelors in marketing course.
- Be able to optimise a business’s strategy and develop a client portfolio
- Be able to produce, implement and evaluate a marketing strategy and operations plan
- Master customer relations strategy and anticipate trends
- Be able to introduce a marketing and customer loyalty plan
- Be able to contribute to the ongoing optimisation of products and services
- Be able to manage administrative and commercial aspects of sales
- Be able to manage and monitor the performance of a sales team
Prerequisites
The students should have following minimum requirement to be admitted to the programme
Candidate for the course should meet the following prerequisites
- High School Diploma/Foundation degree or Baccalaureate or equivalents or
- Completions of Vocational education qualification or
- Swiss Baccalaureate
- Proof of English language proficiency
International Students
The course is open for both European and International students.
Medium of instructions and assessments
- Lectures and assessments will be held in English medium. Assessments includes online test, presentation, project writing and internship.
Duration
- Full time – 3 years (6 semester)
- Part time – 5 years
Mode of study
- Blended : Online and on campus
- Online through learning management systems
Required documents for admissions
Prospective students need to submit the following documents
- Copies of educational certificates including transcripts
- Copy of passport if international students
- Copies proof of English proficiency English if you are not a native speaker or have not done any courses in English medium.
Intake
Jan, June October
Award and course accreditation
The students need to complete 180 ECTS to be awarded European Bachelors in Marketing by FEDE. FEDE bachelor degrees are accredited by accreditation organisations. Please check our accredited page for further information.
Course Fee
The course fee is CHF30’000 for the whole course. Students can to pay CHF5’000 per semester.
Partial scholarships
There are limited number of partial scholarship are available for this course. Students who wish to get partial scholarship should contact the scholarship department by sending an email explaining the situation.
| Programs contents |
| Marketing strategy and operations |
| Marketing Law |
| B2B Marketing |
| Digital marketing |
| Brand Management |
| Service Marketing |
| Professional expertise |
| European Modern Language |