European Bachelors in International Marketing
European Bachelors in International Marketing is offered by Geneva School of Business and Economics in collaboration with FEDE education. In order to meet the challenges of globalisation and the growing influence of emerging nations, businesses, regardless of their size, can no longer ignore the opportunities offered by international markets. International trade requires revised growth strategies and staff capable of securely developing a business’s international activities.
International competition is a source of new opportunities but also of risks. Businesses entering international markets must be able to adapt their marketing and trading activities to the needs of new environments and the demands of international customers. In recruiting an international marketing professional, employers are investing in a colleague capable of managing and leading global projects, anticipating trends and helping to internationalise the business’s activities. The European Bachelor’s in International Marketing trains marketing experts with an international vision.
Job opportunities
Holders of a FEDE European Bachelors degree have access to exciting opportunities and an international professional network. The European Bachelors in International Marketing trains the future professionals at FEDE institutions for the following job roles:
- International business development manager
- International business developer
- International project manager
- International marketing manager
- Export sales manager
- International buyer
- International trading manager
- Junior international product manager
- Junior market manager
- Assistant import/export manager
Objectives and Skills
- Be able to monitor international marketing, trade and regulatory developments
- Be able to optimise a business’s international strategy and help develop its client portfolio
- Be able to design, deploy and evaluate the results of a strategic and operational marketing plan
- Understand customer relations strategy and be able to anticipate trends
- Be able to implement internationally oriented marketing and customer loyalty action plans
- Be able to contribute to the ongoing improvement of products and services
- Be able to manage the administrative and commercial aspects of export sales
- Be able to manage and evaluate the performance of an export sales team
Prerequisites
The students should have following minimum requirement to be admitted to the Bachelors in International Marketing program.
Candidate for the course should meet the following prerequisites
- High School Diploma/Foundation degree or Baccalaureate or equivalents or
- Completions of Vocational education qualification or
- Swiss Baccalaureate
- Proof of English language proficiency
International Students
Bachelors in International Marketing course is open for both European and International students.
Medium of instructions and assessments
- Lectures and assessments will be held in English medium. Assessments includes online test, presentation, project writing and internship.
Duration
- Full time – 3 years (6 semester)
- Part time – 5 years
Mode of study
- Blended : Online and on campus
- Online through learning management systems
Required documents for admissions
Prospective students need to submit the following documents
- Copies of educational certificates including transcripts
- Copy of passport if international students
- Copies proof of English proficiency English if you are not a native speaker or have not done any courses in English medium.
Intake
Jan, June and October
Award and course accreditation
The students need to complete 180 ECTS to be awarded European Bachelor’s in International Marketing by FEDE. FEDE bachelor degrees are accredited by accreditation organisations. Please check our accredited page for further information.
Course Fee
The course fee is CHF30’000 for the whole course. Students can to pay CHF5’000 per semester.
Partial scholarships
There are limited number of partial scholarship are available for Bachelors in International Marketing. Students who wish to get partial scholarship should contact the scholarship department by sending an email explaining the situation.
Program contents
Bachelors in International Marketing discuss the below contents in detail. Each sections has 2 -3 modules or subject areas.
Marketing strategy and operations
B2b Marketing
Digital Marketing
Marketing and Digital Technology Law
UX Strategy
Data and marketing
Digital communications
Digital brands