European Masters in Tourism Management and Strategy
This is European masters in Tourism Management and Strategy prepares students to be elite leaders in tourism industry. This programme is designed to take into account the impact of the digital revolution on the tourism sector. Indeed, the tourism sector is an important component of the services economy, which has itself been transformed by the arrival of new technology. Digitalisation has led to new job roles and new tools, but also to the emergence of new actors and a need to overhaul business strategies. The aim of the programme is to provide students with the knowledge, professional skills and soft skills required to succeed in the sector. Those completing the programme will be fully trained and equipped to build fruitful careers in the contemporary tourism sector. This Masters in Tourism Management and Strategy course is 4 semesters long.
Goals and learning outcomes
• Understand the main structures of tourism organisations, how they are changing and why
• Understand the nature of information and its role in decision-making
• Be able to design tourism products and services
• Be able to produce a product presentation file
• Be able to launch a product on the market
• Possess the accounting and finance skills needed to manage a product
• Be able to measure customer satisfaction and propose remedies where needed
Career prospects
The FEDE European Master’s is a passport to exciting careers prospects and an international professional network. The Master’s in Tourism Management and Strategy equips learners with the managerial skills needed to work for:
• Tour operators;
• Transport companies;
• Business travel centres;
• Public institutions;
• Local government offices;
• Companies organising professional shows/exhibitions, congresses, professional events and performances;
• Stakeholders within the hospitality sector.
Graduates of the Master’s in Tourism Management and Strategy are multiskilled management and tourism professionals equipped to help lead public bodies (national, regional and local institutions), organise tourism projects (festivals, events, exhibitions) and manage tourism sites and infrastructure.
They are able to produce and/or market tourism products (e.g. as product manager or quality manager), they possess excellent digital technology skills, and they are able to devise business development strategies in real-life situations.
Prerequisites
The students should have following minimum requirement to be admitted to the programme
- Hold a minimum level 6 (European) or level 2 (French) diploma (all courses or approved title) or Bachelor degree from a recognized academic institution.
- International English language qualifications or completion of degree in English medium.
International Students
The course is open for both European and International students.
Medium of instructions and assessments
- Lectures and assessments will be held in English medium. Assessments includes online test, presentation, project writing and internship.
Duration
- Full time – 2 years (4 semester)
- Part time – 4 years
Mode of study
- Blended : Online and on campus
- Online through learning management systems
Intake
Jan, April and September
Award
The students need to complete 120 ECTS to be awarded European Masters in Tourism Management and Strategy by FEDE.
Accreditation
FEDE Masters are accredited by accreditation organisation. Please check our accredited page for further information.
Course Fee
The course fee is CHF’24000 for the whole course. Students can to pay CHF’6000 per semester or CHF’ 200 per credit unit. Total credit units are 120 for the whole course.
Partial scholarships
There are limited number of partial scholarship are available for this course. Students who wish to get partial scholarship for Masters in Tourism Management and Strategy should contact the scholarship department by sending an email explaining the situation.
Required documents for admissions
Prospective students need to submit the following documents
- Copies of educational certificates including transcripts
- Copy of passport if international students
- Copies proof of English proficiency English if you are not a native speaker or have not done any courses in English medium.
| Module | ECTS |
| General Overview: Tourism Businesses and Marketing Strategy Operations Strategy, Partnerships and Financing | 16 |
| Operations Strategy, Partnerships and Financing | 16 |
| Tourism Development: Environmental and Political Factors | 16 |
| Businesses, Competition, and Europe | 16 |
| Modern European Language – English | 24 |
| Professional Experience | 16 |
| Professional Thesis | 16 |
| Total | 120 |
(ECTS per module may change)