DIPLOMA IN
TOURISM
MANAGEMENT

DIPLOMA IN TOURISM MANAGEMENT

Course Information:

Max. Length:

600 Hours

Credits (ECTS):

30 Credits

Language:

English or French

Type:

Online or Blended

Assessment:

MCQ

Award:

GSBE or University of Rhone

Price:

CHF 2000

Course description:

Elevate your career in the dynamic world of tourism with our prestigious Swiss Executive Diploma in Tourism Management. Switzerland’s global reputation as a premier tourist destination, renowned for its stunning landscapes, world-class hospitality, and innovative tourism practices, provides the perfect backdrop for this advanced program.

This diploma capitalizes on Switzerland’s rich tourism heritage and expertise, offering experienced professionals a specialized curriculum focused on the strategic management and development of the tourism sector. Our Swiss Executive Diploma is designed specifically for executives and managers in the tourism industry, providing practical, cutting-edge knowledge and skills to navigate the complexities of this evolving field.

The program emphasizes strategic planning, destination management, marketing, sustainable tourism practices, and revenue management, equipping participants with the expertise needed to lead and innovate in the global tourism landscape. The quality of a Swiss diploma, combined with Switzerland’s leading role in international tourism, makes this program an exceptional opportunity for career advancement and leadership in the tourism industry.

Course Objectives:

Upon successful completion of the Swiss Executive Diploma in Tourism Management, participants will be able to:

• Demonstrate a sophisticated understanding of the global tourism industry, including current trends, challenges, and opportunities.

• Develop and implement strategic plans for tourism destinations and businesses.

• Master advanced marketing and branding strategies for attracting and retaining tourists.

• Apply sustainable tourism principles and practices to minimize environmental impact and maximize economic benefits.

• Manage tourism operations efficiently and effectively, optimizing resource utilization and profitability.

• Analyze tourism market trends and consumer behavior to inform strategic decision-making.
• Lead and manage teams in tourism organizations and destinations.

• Communicate effectively with stakeholders, including tourists, local communities, and government agencies.

• Innovate and adapt to the ever-changing dynamics of the tourism industry.

• Build and maintain strong professional networks within the global tourism community.

Modules:

The Swiss Executive Diploma in Tourism Management program comprises the following modules

Module 1:

• Strategic Tourism Management (Focus on Current Trends and Challenges):

• The global tourism industry: Structure, trends, and future outlook.

• Strategic planning for tourism destinations and businesses: Setting goals, developing strategies, and measuring performance.

• Tourism policy and regulation: Understanding the legal and regulatory framework governing the tourism sector.

• Crisis management and risk mitigation in tourism: Preparing for and responding to crises and unforeseen events.

• Case studies of successful tourism destinations and businesses.

Module 2:

• Destination Management and Marketing (Emphasis on Branding and Digital Strategies):

• Destination branding and marketing: Creating compelling destination identities and marketing campaigns.

• Digital marketing for tourism: Utilizing online channels to reach and engage tourists.

• Tourism product development and diversification: Creating innovative tourism experiences and diversifying tourism offerings.

• Community engagement and stakeholder collaboration: Building partnerships with local communities and other stakeholders.

• Practical workshops on destination marketing and branding.

Module 3:

• Sustainable Tourism Development (Focus on Practical Implementation):

• Principles of sustainable tourism: Balancing economic, social, and environmental considerations.

• Environmental management in tourism: Minimizing the environmental impact of tourism activities.

• Community-based tourism and cultural heritage preservation: Engaging local communities in tourism development and preserving cultural heritage.

• Sustainable tourism certification and accreditation: Understanding and implementing sustainable tourism standards.

• Field trips and site visits to sustainable tourism initiatives.

Module 4:

• Tourism Operations and Revenue Management (Emphasis on Efficiency and Profitability):

• Revenue management and pricing strategies: Maximizing revenue through effective pricing and inventory management.

• Service quality management in tourism: Delivering exceptional customer service and exceeding guest expectations.

• Operations management in tourism: Managing tourism facilities, transportation, and other operational aspects.

• Financial management for tourism businesses: Budgeting, cost control, and financial analysis.

• Practical exercises on revenue management and operations optimization.

Module 5:

• Leadership and Innovation in Tourism (Practical Leadership Skills and Future Trends):

• Leadership in the tourism industry: Developing effective leadership skills for tourism organizations.

• Innovation and entrepreneurship in tourism: Creating new tourism products and services.

• Technology and its impact on tourism: Utilizing technology to enhance tourism experiences and operations.

• Future trends in tourism: Exploring emerging trends and preparing for the future of tourism.

Our Accreditations

Please check our accreditation page for further detail

Fees and Scholarship

Please check our Fees and Scholarship page for further detail