DIPLOMA IN
MANAGEMENT
OF INTERNATIONAL BUSINESS

DIPLOMA IN MANAGEMENT OF INTERNATIONAL BUSINESS

Course Information:

Max. Length:

600 Hours

Credits (ECTS):

30 Credits

Language:

English or French

Type:

Online or Blended

Assessment:

MCQ

Award:

GSBE or University of Rhone

Price:

CHF 2000

Course description:

Elevate your expertise in the exclusive realm of luxury brand marketing with our prestigious Swiss Executive Diploma. Switzerland’s reputation for luxury, precision, and high-quality craftsmanship, combined with its status as a favored destination for luxury brands, provides the perfect backdrop for this specialized program.

This diploma capitalizes on Switzerland’s inherent connection to the luxury sector, offering experienced professionals a cutting-edge curriculum designed to address the unique challenges and opportunities of marketing luxury brands in a globalized world.

Our Swiss Executive Diploma is tailored for executives, marketing managers, brand managers, and entrepreneurs in the luxury industry, providing advanced training in brand management, luxury marketing strategies, digital marketing for luxury, and customer relationship management.

The program emphasizes practical application, case studies, and real-world scenarios, equipping participants with the expertise needed to lead and innovate in the competitive luxury market. The quality of a Swiss diploma, combined with Switzerland’s prominence in the luxury landscape, makes this program an exceptional opportunity for professional development and leadership in the luxury sector.

Course Objectives:

Upon successful completion of the Swiss Executive Diploma in Marketing of Luxury Brands, participants will be able to:

• Demonstrate a comprehensive understanding of the luxury market, including consumer behavior, trends, and competitive dynamics.

• Develop and implement effective marketing strategies for luxury brands, encompassing brand positioning, communication, and distribution.

• Master advanced digital marketing techniques for reaching and engaging luxury consumers online.

• Manage the brand equity and image of luxury brands, ensuring consistency and exclusivity.

• Cultivate and manage relationships with high-net-worth individuals and luxury consumers.

• Understand the unique challenges and opportunities of marketing luxury goods and services in different cultural contexts.

• Lead and manage teams in luxury brand organizations.

• Communicate effectively with luxury consumers and stakeholders.

• Adapt to the evolving landscape of the luxury market, including new technologies and consumer preferences.

• Build and maintain strong professional networks within the luxury industry.

Modules:

The Swiss Executive Diploma in Marketing of Luxury Brands program comprises the following modules

Module 1:

• The Luxury Landscape (Focus on Consumer Behavior and Trends):

• The history and evolution of luxury: From craftsmanship to global brands.

• Understanding the luxury consumer: Motivations, aspirations, and purchasing behavior.

• Luxury market segmentation and targeting: Identifying and reaching different luxury consumer segments.

• Trends in the luxury market: Emerging trends, including sustainability, personalization, and experiential luxury.

• Case studies on successful luxury brands and their marketing strategies.

Module 2:

• Luxury Brand Management (Emphasis on Brand Equity and Communication):

• Brand building and positioning for luxury brands: Creating a unique brand identity and value proposition.

• Luxury brand communication: Crafting compelling brand narratives and communicating brand values.

• Managing brand equity and image: Ensuring consistency and exclusivity across all touch points.

• Luxury brand storytelling and content marketing: Engaging luxury consumers through compelling storytelling.

• Practical workshops on luxury brand management and communication.

Module 3:

• Digital Marketing for Luxury Brands (Focus on Online Strategies and Engagement):

• Digital marketing for luxury: Reaching and engaging luxury consumers online.

• Social media marketing for luxury: Utilizing social media platforms to build brand awareness and drive sales.

• E-commerce and online retail for luxury: Creating a seamless online shopping experience for luxury consumers.

• Search engine optimization (SEO) and search engine marketing (SEM) for luxury brands.

• Practical exercises on digital marketing strategies for luxury brands.

Module 4:

• Customer Relationship Management (CRM) for Luxury Brands (Focus on Personalization and Exclusivity):

• Customer relationship management (CRM) in the luxury sector: Building long-term relationships with high-net-worth individuals.

• Personalization and customization in luxury marketing: Creating bespoke experiences for luxury consumers.

• Loyalty programs and exclusive events for luxury brands: Rewarding loyal customers and fostering brand advocacy.

• Managing customer data and insights for luxury marketing: Utilizing data to personalize marketing efforts.

• Case studies on successful CRM strategies in the luxury industry.

Module 5:

• Luxury Marketing Strategy and Operations (Focus on Global Markets and Omnichannel Strategies):

• International marketing of luxury brands: Adapting marketing strategies to different cultural contexts.

• Omnichannel marketing for luxury: Integrating online and offline channels to create a seamless customer experience.

• Managing luxury retail operations: Creating a luxurious and personalized shopping experience in physical stores.

• Measuring the effectiveness of luxury marketing campaigns: Tracking key performance indicators (KPIs) and ROI.

Our Accreditations

Please check our accreditation page for further detail

Fees and Scholarship

Please check our Fees and Scholarship page for further detail