This Bachelors in Tourism and Hospitality management course offered by Geneva School of Business and Economics in collaboration with FED education. Tourism and Hospitality industry plays vital role in an economy to bring foreign exchange and bring up the country.   

In spite of repeated (security-related, economic, monetary, health etc.) crises, over a billion people travel around the world each year. Of course, there exist disparities in terms of which parts of the world are visited: twenty countries account for 80 % of visits (the mass market). In addition to its traditional visitors from North America, Korea, Australia and Japan, Europe is attracting more and more tourists from the BRICS countries. But the vast majority of tourists remain Europeans themselves, ever eager to explore their own continent.

Most tourists visit Europe for its cultural and artistic treasures: its extraordinary cultural capitals with their remarkable architectural heritage (Prague, Budapest, Rome, Madrid, Paris etc.), its beautiful artistic cities (Bruges, Florence, Venice, St Petersburg, Krakow, Dubrovnik, Salzburg, Seville, etc.) and its archaeological sites (Pompei, Delphi etc.). Europe’s capitals also attract tourists with their cultural events (festivals, concerts, plays, exhibitions etc.) and vibrant nightlife (Amsterdam, Berlin, London, Lisbon, Barcelona etc.).

In order to accommodate an increasing number of visitors whose demands fluctuate in line with the latest fashions, lifestyle changes and new modes of communication, the European tourism sector is always recruiting and offers excellent opportunities both for career growth and mobility between different professions in the sector. Those wishing to succeed in tourism must have good business intuition, a solid knowledge of the sector and the ability both to work enthusiastically in frequently changing teams.

While hospitality and catering are the leading recruiters, the air, rail and coach transport sectors, as well as the cruise industry, also employ a huge number of staff. Travel agencies and tourist attractions, such as theme parks, hire far fewer employees: just 50,000. Online agencies are recruiting more and more, however, and there is an increasingly large range of web-based job roles available, including those of influencer, community manager and online reputation manager.

Tourist offices, which are in charge of attracting tourists to a given region, are increasingly outsourcing work to communications and advertising agencies who, in turn, require regional experts to develop specific campaign images and slogans.