EUROPEAN
MASTERS IN
TOURISM
MANAGEMENT
AND STRATEGY

EUROPEAN MASTERS IN TOURISM MANAGEMENT AND STRATEGY

Course Information:

Full. Time:

2 Year

Part. Time:

4 Years

Credits (ECTS):

5 Credits

Language:

English

Type:

Online or Blended

Assessment:

Course Work

Award:

University of Rhone

Price:

CHF24,000

Course description:

This is European masters in Tourism Management and Strategy prepares students to be elite leaders in tourism industry. This programme is designed to take into account the impact of the digital revolution on the tourism sector. Indeed, the tourism sector is an important component of the services economy, which has itself been transformed by the arrival of new technology. Digitalisation has led to new job roles and new tools, but also to the emergence of new actors and a need to overhaul business strategies. The aim of the programme is to provide students with the knowledge, professional skills and soft skills required to succeed in the sector. Those completing the programme will be fully trained and equipped to build fruitful careers in the contemporary tourism sector. This Masters in Tourism Management and Strategy course is 4 semesters long.

Career Prospects:

The FEDE European Master’s is a passport to exciting careers prospects and an international professional network. The Master’s in Tourism Management and Strategy equips learners with the managerial skills needed to work for:

• Tour operators;

• Transport companies;

• Business travel centres;

• Public institutions;

• Local government offices;

• Companies organising professional shows/exhibitions, congresses, professional events and performances;

• Stakeholders within the hospitality sector.

Graduates of the Master’s in Tourism Management and Strategy are multiskilled management and tourism professionals equipped to help lead public bodies (national, regional and local institutions), organise tourism projects (festivals, events, exhibitions) and manage tourism sites and infrastructure.

They are able to produce and/or market tourism products (e.g. as product manager or quality manager), they possess excellent digital technology skills, and they are able to devise business development strategies in real-life situations.

Goals and learning outcomes:

• Understand the main structures of tourism organisations, how they are changing and why

• Understand the nature of information and its role in decision-making

• Be able to design tourism products and services

• Be able to produce a product presentation file

• Be able to launch a product on the market

• Possess the accounting and finance skills needed to manage a product

• Be able to measure customer satisfaction and propose remedies where needed

Prerequisites:

The students should have following minimum requirement to be admitted to the programme

Hold a minimum level 6 (European) or level 2 (French) diploma (all courses or approved title) or Bachelor degree from a recognized academic institution.
International English language qualifications or completion of degree in English medium.

Required documents for admissions:

Prospective students need to submit the following documents

Copies of educational certificates including transcripts
Copy of passport if international students
Copies proof of English proficiency English if you are not a native speaker or have not done any courses in English medium.

Partial Scholarships:

There are limited number of partial scholarship are available for this course. Students who wish to get partial scholarship for Masters in Tourism Management and Strategy should contact the scholarship department by sending an email explaining the situation.

Program contents:

Module	ECTS
General Overview: Tourism Businesses and Marketing Strategy Operations Strategy, Partnerships and Financing	16
Operations Strategy, Partnerships and Financing	16
Tourism Development: Environmental and Political Factors	16
Businesses, Competition, and Europe	16
Modern European Language – English	24
Professional Experience	16
Professional Thesis	16
Total	120

(ECTS per module may change)

Our Accreditations

Please check our accreditation page for further detail

Fees and Scholarship

Please check our Fees and Scholarship page for further detail