European Bachelors in International Marketing is offered by Geneva School of Business and Economics in collaboration with FEDE education. In order to meet the challenges of globalisation and the growing influence of emerging nations, businesses, regardless of their size, can no longer ignore the opportunities offered by international markets. International trade requires revised growth strategies and staff capable of securely developing a business’s international activities.

International competition is a source of new opportunities but also of risks. Businesses entering international markets must be able to adapt their marketing and trading activities to the needs of new environments and the demands of international customers. In recruiting an international marketing professional, employers are investing in a colleague capable of managing and leading global projects, anticipating trends and helping to internationalise the business’s activities. The European Bachelor’s in International Marketing trains marketing experts with an international vision.